Point News, 1992 October 27

              October 27,1992 The Point News Page 3
Mass Marketing class
evaluates Campus Store
LORI DRAPALSKI
staff writer
Students can become shoppers for
credit.. With “Mass Marketing,” the
College’s marketing class, students
are involved in upcoming changes in
the Campus Bookstore.
Operating like an independent mar-keting
firm on behalf of the Campus
store, class members are surveying
what the students on campus do and
don’t like about their campus store.
The class is also analyzing the types of
items carried by the store and the most
effective placement of these items.
The class began by taking photos of
products distributed in the store to
decide where those products might be
more effectively placed to be noticed
by student shoppers.
The class is divided into various
groups, including areas ofpromotional,
finance and the store layout.
The promotional group is involved
with making the college community
aware of the changes that are going to
take place, through television and ra­dio
advertisements and fliers on cam­pus.
The group is also designing a
logo for the bookstore.
In the financial group, analysis of
the store’s economic status is taking
place. Members are also dealing with
competition by auditing the products
in the bookstore for price and compar­ing
the prices to those of other book­stores
and stores in the area. They will
then give financial projections as to
what they feel students would be will­ing
to pay for such items.
The store layout group deals with
monitoring the traffic flow in the Cam­pus
Store and comparing the layout of
the store to that of other retail stores in
the area. They will also suggest and
create displays to catch the eyes of
students passing through the store.
A mystery shopper monitors the
shopping habits of students in the
bookstore. They will determine how
often students buy items in the store,
the amount of time they spend in the
store, andhow they purchase the items
they do buy.
With surveys and interviews, Mass
Marketing will evaluate student opin­ions
and interest in the Campus Store
products. They will talk to members
from each class, including those who
use and don’t use the Campus Store.
These interviews will be recorded so
that both the marketing class and the
Campus Store can review them.
The class will be presenting its find­ings
to the Campus Store manage­ment
December 2. Aside from pro­viding
the Campus Store with student
reaction about the store to make im­provements,
this project is also teach­ing
the class how marketing works.
The studentsleamedhowtousegraph­ics
systems (such as the NeXT sys­tem)
and how to analyze data.
Calvert students get access to
kitchen in S G A coup d'etat
REBECCA MILLER
s taff writer
After many complaints, residents
of Calvert Hall have, at the least, a
partial, temporary solution to their
kitchen situation. Unlike other dormi­tories
at St. Mary’s, Calvert has no
kitchen access. This has led to many
inconveniences for hall residents, both
individually and inhall programming.
There is a kitchen in the building
however, located in the Guest Faculty
apartment. Since no one currently lives
there, the Student Government Asso­ciation,
(S G A) asked Charlene Cole,
Associate Vice President and Dean of
Students, to request permission for
limited use of these facilities. This
was granted and has reduced the
problem’s size.
Unfortunately, it has not cured the
difficulties. According to Dean Cole,
there is a possibility of a faculty mem­ber
moving into the apartment in the
future. At that time, the residents at
Calvert may, once again, find them­selves
kitchen-less. Until that time,
they will have to use the one theyhave,
and wait and see what else can possi­bly
be done to alleviate the situation.
In other Student Government news,
the S G A has also recently requested
and achieved the realignment of the
Queen Anne parking lot to create two
new places. They also got the Library
hours extended on Saturdays from 9am
to 6pm to 9am to 9pm, effective No­vember
1. Cinema Guild has offi­cially
been dissolved as of last Octo­ber
20, and in a related story, Film
Committee president Jennifer Abita
has been temporarily replaced by Tim
Clarke.
The members of the Mass Marketing class.
PHOTO BY
Project Lead Coffins continues
(From COFFINS, page 1)
Researcherss from NASA took ex­tracted
air from the coffin and im­mediately
delivered it to Langley
Research Center in Virginiafor test-ing.
• . , . V ^
After each drilling, scientists have
filled the coffins with the inert gas
argon effectively preventing further
decomposition.
The project, first of its kind, could
produce a great impact on the ar­chaeological,
historical, and scien­tific
fields. For instance, insect re­mains
and pollen, if found, could
tell of changes to the local environ­ment
since the colonial era. In addi­tion,
DNA and immunoglobin from
soft tissues could positively identify
for the first time diseases which
plagued the colonists. Historically,
the investigation may tell us more
about Maryland’s contibution to re­ligious
freedom.
The project has special relevance
to Marylanders. The coffins are be­lieved
to contain the remains of
Maryland’s foundersvthe,Calverts.
It is suspected that the largest con­tains
Philip Calvert, the first Chan­cellor
of the colony, who died in
1682. The middle coffin has been
attributed to Cecil Calvert, the first
Lord Baltimore, who died in 1681.
The smallest of the coffins re­mains
much more mysterious. Many
believe it to be the re-interred re­mains
of Leonard Calvert, the first
governor of the colony, who died
before either Philip or Cecil.
Lead coffins were extremely rare
and costly in the era. Only wealthy
families like the Calverts couldhave
provided a lead coffin burial.
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