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October 27,1992 The Point News Page 3 Mass Marketing class evaluates Campus Store LORI DRAPALSKI staff writer Students can become shoppers for credit.. With “Mass Marketing,” the College’s marketing class, students are involved in upcoming changes in the Campus Bookstore. Operating like an independent mar-keting firm on behalf of the Campus store, class members are surveying what the students on campus do and don’t like about their campus store. The class is also analyzing the types of items carried by the store and the most effective placement of these items. The class began by taking photos of products distributed in the store to decide where those products might be more effectively placed to be noticed by student shoppers. The class is divided into various groups, including areas ofpromotional, finance and the store layout. The promotional group is involved with making the college community aware of the changes that are going to take place, through television and radio advertisements and fliers on campus. The group is also designing a logo for the bookstore. In the financial group, analysis of the store’s economic status is taking place. Members are also dealing with competition by auditing the products in the bookstore for price and comparing the prices to those of other bookstores and stores in the area. They will then give financial projections as to what they feel students would be willing to pay for such items. The store layout group deals with monitoring the traffic flow in the Campus Store and comparing the layout of the store to that of other retail stores in the area. They will also suggest and create displays to catch the eyes of students passing through the store. A mystery shopper monitors the shopping habits of students in the bookstore. They will determine how often students buy items in the store, the amount of time they spend in the store, andhow they purchase the items they do buy. With surveys and interviews, Mass Marketing will evaluate student opinions and interest in the Campus Store products. They will talk to members from each class, including those who use and don’t use the Campus Store. These interviews will be recorded so that both the marketing class and the Campus Store can review them. The class will be presenting its findings to the Campus Store management December 2. Aside from providing the Campus Store with student reaction about the store to make improvements, this project is also teaching the class how marketing works. The studentsleamedhowtousegraphics systems (such as the NeXT system) and how to analyze data. Calvert students get access to kitchen in S G A coup d'etat REBECCA MILLER s taff writer After many complaints, residents of Calvert Hall have, at the least, a partial, temporary solution to their kitchen situation. Unlike other dormitories at St. Mary’s, Calvert has no kitchen access. This has led to many inconveniences for hall residents, both individually and inhall programming. There is a kitchen in the building however, located in the Guest Faculty apartment. Since no one currently lives there, the Student Government Association, (S G A) asked Charlene Cole, Associate Vice President and Dean of Students, to request permission for limited use of these facilities. This was granted and has reduced the problem’s size. Unfortunately, it has not cured the difficulties. According to Dean Cole, there is a possibility of a faculty member moving into the apartment in the future. At that time, the residents at Calvert may, once again, find themselves kitchen-less. Until that time, they will have to use the one theyhave, and wait and see what else can possibly be done to alleviate the situation. In other Student Government news, the S G A has also recently requested and achieved the realignment of the Queen Anne parking lot to create two new places. They also got the Library hours extended on Saturdays from 9am to 6pm to 9am to 9pm, effective November 1. Cinema Guild has officially been dissolved as of last October 20, and in a related story, Film Committee president Jennifer Abita has been temporarily replaced by Tim Clarke. The members of the Mass Marketing class. PHOTO BY Project Lead Coffins continues (From COFFINS, page 1) Researcherss from NASA took extracted air from the coffin and immediately delivered it to Langley Research Center in Virginiafor test-ing. • . , . V ^ After each drilling, scientists have filled the coffins with the inert gas argon effectively preventing further decomposition. The project, first of its kind, could produce a great impact on the archaeological, historical, and scientific fields. For instance, insect remains and pollen, if found, could tell of changes to the local environment since the colonial era. In addition, DNA and immunoglobin from soft tissues could positively identify for the first time diseases which plagued the colonists. Historically, the investigation may tell us more about Maryland’s contibution to religious freedom. The project has special relevance to Marylanders. The coffins are believed to contain the remains of Maryland’s foundersvthe,Calverts. It is suspected that the largest contains Philip Calvert, the first Chancellor of the colony, who died in 1682. The middle coffin has been attributed to Cecil Calvert, the first Lord Baltimore, who died in 1681. The smallest of the coffins remains much more mysterious. Many believe it to be the re-interred remains of Leonard Calvert, the first governor of the colony, who died before either Philip or Cecil. Lead coffins were extremely rare and costly in the era. Only wealthy families like the Calverts couldhave provided a lead coffin burial. L IQ U O R S • G RO C E R IE S DELI • V IDEO n , , Mn n v 1 ‘ J G e t a liter of C o ke FREE with any fill-up! C h e c k out our F U L L -S E R V IC E DELI Pizza -Chili - Soups - Subs - Salads O p e n 7 d a y s a w e e k 6 a m t o 11 p m Rte. 5, P a rk Hall, MD (301) 862-4114 FROZEN YOGURT *8-gallon minimum Reopened Under N ew Management! County Liquors 5 St. Mary's Square Shopping Center Lexington Park, MD 20653 (301) 862-3600 Beer ♦ Keg Beer ♦ Wine • Liquor • Lottery Tickets Open 7 Days A Week Monday - Saturday 10 a.m. — 10 p.m. Sunday 11 a.m. — 6 p.m. All Items Discounted (Except for Sale Items) b Lowest Prices in County! Special Discount for St. Mary's College Students & Staff
Object Description
Title | Point News, 1992 October 27 |
Date | 1992-10-27 |
Year | 1992 |
Masthead | Point News |
Geographic Coverage | United States -- Maryland -- Saint Marys City |
Subject | St. Mary's College of Maryland - Newspapers |
Type | Text |
Technical Metadata | Digitized at 400 dpi true optical resolution / 256-color grayscale to uncompressed TIFF master files using i2S CopiBook HD 600. Searchable PDF derivatives shown here are downscaled to 150 dpi / Medium quality. |
Repository | St. Mary's College of Maryland Archives ( http://www.smcm.edu/archives/ ) |
Rights | St. Mary's College of Maryland retains all rights to the digital images presented on this website. The SMCM Archives website is intended for educational and research purposes only. |
Date Digital | 2012-05-18 |
Digitized by | Creekside Digital |
File Name | 1992-10-27.pdf |
Description
Title | Page 3 |
FullText | October 27,1992 The Point News Page 3 Mass Marketing class evaluates Campus Store LORI DRAPALSKI staff writer Students can become shoppers for credit.. With “Mass Marketing,” the College’s marketing class, students are involved in upcoming changes in the Campus Bookstore. Operating like an independent mar-keting firm on behalf of the Campus store, class members are surveying what the students on campus do and don’t like about their campus store. The class is also analyzing the types of items carried by the store and the most effective placement of these items. The class began by taking photos of products distributed in the store to decide where those products might be more effectively placed to be noticed by student shoppers. The class is divided into various groups, including areas ofpromotional, finance and the store layout. The promotional group is involved with making the college community aware of the changes that are going to take place, through television and radio advertisements and fliers on campus. The group is also designing a logo for the bookstore. In the financial group, analysis of the store’s economic status is taking place. Members are also dealing with competition by auditing the products in the bookstore for price and comparing the prices to those of other bookstores and stores in the area. They will then give financial projections as to what they feel students would be willing to pay for such items. The store layout group deals with monitoring the traffic flow in the Campus Store and comparing the layout of the store to that of other retail stores in the area. They will also suggest and create displays to catch the eyes of students passing through the store. A mystery shopper monitors the shopping habits of students in the bookstore. They will determine how often students buy items in the store, the amount of time they spend in the store, andhow they purchase the items they do buy. With surveys and interviews, Mass Marketing will evaluate student opinions and interest in the Campus Store products. They will talk to members from each class, including those who use and don’t use the Campus Store. These interviews will be recorded so that both the marketing class and the Campus Store can review them. The class will be presenting its findings to the Campus Store management December 2. Aside from providing the Campus Store with student reaction about the store to make improvements, this project is also teaching the class how marketing works. The studentsleamedhowtousegraphics systems (such as the NeXT system) and how to analyze data. Calvert students get access to kitchen in S G A coup d'etat REBECCA MILLER s taff writer After many complaints, residents of Calvert Hall have, at the least, a partial, temporary solution to their kitchen situation. Unlike other dormitories at St. Mary’s, Calvert has no kitchen access. This has led to many inconveniences for hall residents, both individually and inhall programming. There is a kitchen in the building however, located in the Guest Faculty apartment. Since no one currently lives there, the Student Government Association, (S G A) asked Charlene Cole, Associate Vice President and Dean of Students, to request permission for limited use of these facilities. This was granted and has reduced the problem’s size. Unfortunately, it has not cured the difficulties. According to Dean Cole, there is a possibility of a faculty member moving into the apartment in the future. At that time, the residents at Calvert may, once again, find themselves kitchen-less. Until that time, they will have to use the one theyhave, and wait and see what else can possibly be done to alleviate the situation. In other Student Government news, the S G A has also recently requested and achieved the realignment of the Queen Anne parking lot to create two new places. They also got the Library hours extended on Saturdays from 9am to 6pm to 9am to 9pm, effective November 1. Cinema Guild has officially been dissolved as of last October 20, and in a related story, Film Committee president Jennifer Abita has been temporarily replaced by Tim Clarke. The members of the Mass Marketing class. PHOTO BY Project Lead Coffins continues (From COFFINS, page 1) Researcherss from NASA took extracted air from the coffin and immediately delivered it to Langley Research Center in Virginiafor test-ing. • . , . V ^ After each drilling, scientists have filled the coffins with the inert gas argon effectively preventing further decomposition. The project, first of its kind, could produce a great impact on the archaeological, historical, and scientific fields. For instance, insect remains and pollen, if found, could tell of changes to the local environment since the colonial era. In addition, DNA and immunoglobin from soft tissues could positively identify for the first time diseases which plagued the colonists. Historically, the investigation may tell us more about Maryland’s contibution to religious freedom. The project has special relevance to Marylanders. The coffins are believed to contain the remains of Maryland’s foundersvthe,Calverts. It is suspected that the largest contains Philip Calvert, the first Chancellor of the colony, who died in 1682. The middle coffin has been attributed to Cecil Calvert, the first Lord Baltimore, who died in 1681. The smallest of the coffins remains much more mysterious. Many believe it to be the re-interred remains of Leonard Calvert, the first governor of the colony, who died before either Philip or Cecil. Lead coffins were extremely rare and costly in the era. Only wealthy families like the Calverts couldhave provided a lead coffin burial. L IQ U O R S • G RO C E R IE S DELI • V IDEO n , , Mn n v 1 ‘ J G e t a liter of C o ke FREE with any fill-up! C h e c k out our F U L L -S E R V IC E DELI Pizza -Chili - Soups - Subs - Salads O p e n 7 d a y s a w e e k 6 a m t o 11 p m Rte. 5, P a rk Hall, MD (301) 862-4114 FROZEN YOGURT *8-gallon minimum Reopened Under N ew Management! County Liquors 5 St. Mary's Square Shopping Center Lexington Park, MD 20653 (301) 862-3600 Beer ♦ Keg Beer ♦ Wine • Liquor • Lottery Tickets Open 7 Days A Week Monday - Saturday 10 a.m. — 10 p.m. Sunday 11 a.m. — 6 p.m. All Items Discounted (Except for Sale Items) b Lowest Prices in County! Special Discount for St. Mary's College Students & Staff |